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Proxim

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Proxim Corp.

A global leader in wireless networking equipment, Proxim Corp. provides Wi-Fi and broadband wireless solutions for enterprises and service providers worldwide. Proxim Corp. was acquired by Terabeam in 2005.

Challenges

flying motion Solutions

  • Creating a cohesive corporate identity after multiple mergers, acquisitions and reorganizations
  • Developed unified corporate identity and branding strategy
  • Global lead generation activities with tight budget
  • Online programs consisting of webinars and e-mail blasts; leveraging channel partner resources; seminars in Europe and Asia
  • Transition from product-centric to solutions-centric marketing
  • Web site revamp focusing on solutions sales tools; solution-focused channel and end-user campaigns
  • Providing customer wins for press and sales team
  • Developed customer reference program
Corporate Materials:  

   

Collateral

Web Site

   
       
Service Provider Campaign:      

 

Brochure

 

Ad

 

Flash Banner

 

 
       
Education Campaign:      

   

Email Blast

Case Study

   

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