Portfolio
Proxim
Project KARMA
GraphiTech
ECI Telecom
NUR Macroprinters
Cimatron
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Proxim Corp.
A global leader in wireless networking equipment, Proxim Corp. provides Wi-Fi and broadband wireless solutions for enterprises and service providers worldwide. Proxim Corp. was acquired by Terabeam in 2005.
Challenges |
flying motion Solutions |
- Creating a cohesive corporate identity after multiple mergers,
acquisitions and reorganizations
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- Developed unified corporate identity and branding strategy
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- Global lead generation activities with tight budget
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- Online programs consisting of webinars and e-mail blasts;
leveraging channel partner resources; seminars in Europe and
Asia
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- Transition from product-centric to solutions-centric marketing
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- Web site revamp focusing on solutions sales tools; solution-focused
channel and end-user campaigns
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- Providing customer wins for press and sales team
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- Developed customer reference program
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Corporate Materials: |
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Collateral
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Web Site
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Service Provider Campaign: |
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Brochure
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Ad
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Flash Banner
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Education Campaign: |
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Email Blast
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Case Study
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